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Studio Breakdown of Original
Paper
The following is a studio breakdown of trends and
time frames in the issuance of their original domestic paper. Please feel
free to submit information for inclusion here, or if you can correct or clarify
anything we already have listed. Contact thewildbunch@yahoo.com
to submit. As with any such undertaking, exceptions abound, and any
updated info is welcomed. Stills are assumed to be available on all
titles, and are not included in the breakdowns.
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Allied Artists
Now defunct company who produced some of the more
sought after 1950s horror/sci-fi (Attack Of The Crab Monsters, etc.)
One Sheets, Half Sheets and Inserts were made for
every release.
Window Cards were generally not made for AA
releases.
Lobby Cards had sets of 4 for some of the early
titles (Crab, Not Of This Earth) but they began to produce 8 sets in the late
50s throughout their run.
Pressbooks were made for all AA films, Presskits
rarely if ever appeared.
Large paper was produced, with some great early 3
sheets and later 40x60s.
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American International
A leading distributor of colorful low-budget product until their absorption into
other studios beginning in 1980.
One Sheets were for every release. Rarely
did more than one style exist, but occasionally an advance style did.
Inserts and Half Sheets were made for all early
titles. During the 70s, on a case by case basis, sometimes only one or the
other was made, occasionally neither, sometimes both. Did not do A and B
style half sheets in the 50s like so many other studios.
Lobby Cards were made in sets of 8 throughout the
AIP years.
Window Cards were made for AIP releases only
through the Benton Card Company. No NSS window cards were ever made for
the company.
Pressbooks were some of the nicer ones of the day
throughout the AIP run. Oversized ones were often made for the older
releases.
AIP rarely issued presskits, except on occasion
for product that they were really giving the push (e.g. "The Amityville
Horror.")
Large Paper: 3 sheets (some of the most
collectible of the era) were usually issued for older films. 40x60s
existed for later ones.
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Avco Embassy
Began life as simply Embassy in the late 50s/early 60s and had its greatest hour
with The Graduate; wound down in the early 80s after leaning heavily into
exploitation.
One Sheets, Inserts and Half Sheets were made for
all titles.
Lobby Cards were produced in sets of 4 for some
very early art titles; by the mid 60s sets of 8 were the norm.
Window Cards were made on titles from the mid 60s
throughout the very early 70s.
Pressbooks were often informative with
exploitation tips; Presskits surfaced on bigger releases.
Large paper existed in 3 sheet and 40x60 form,
with 3 sheets fading away in the early 70s.
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Columbia
One of the long enduring studios, with major releases from every era. For 2-3
years in the early 60s, none of Columbia's movie material carried a National
Screen Service number. (Also includes Tri-Star, who began releasing in
1984 in conjunction with the studio.)
One Sheets issued for all titles. Advances
occasionally released.
Inserts and Half Sheets were issued until the mid
1980s. Their Silverado and Jagged Edge are two of the last inserts and
half sheets to be produced.
Window Cards were produced throughout the years
until their disappearance in the early 70s.
Lobby Sets almost always had 8 cards, except for
some shorts sets. The studio produced Title Cards and was in fact the last
major to stop regularly including them in their sets, as late as 1966. The
studio was one of the last, along with Tri-Star, to produced lobbies for
domestic use.
Pressbooks and Presskits were regularly issued
throughout their general periods. Early kits usually had poster art on
cover. Despite their status and often heavily touted films, Columbia and
Tri-Star (along with recent offshoot Screen Gems) have gone almost exclusively
to a generic studio folder with a cutout window, with one of the internal pages
presenting the title through it.
Large paper was regularly produced in accordance
with the run trends.
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MGM
One of the longest running studios (and at one time the king of them); MGM has
had a spotty history in the last 30 years, often pairing and then splitting with
United Artists for release credits.
One Sheets have been made for all MGM
films. Advances sometimes made; multiple styles occurred in the 70s.
Inserts and Half Sheets were made up until around
1984 (during the MGM/UA phase.) Half Sheets usually A and B style in the
40s/50s.
Lobby Sets were produced in sets of 8 throughout
the years. Beginning in the early 50s, MGM had no border or side logo art;
the titles were printed simply in basic lettering in a thin bottom border (often
with a caption or snippet of dialogue about the scene.) Title cards were
usually sharp numbers, issued until 1961.
Window Cards were made through the early 70s.
Pressbooks and Presskits were both issued
throughout their respective periods of prominence. Both were on the more
elaborate side for all but their smallest releases
Large paper was generally made on every
title. MGM saw some of the last 3 sheets to be produced in the early to
mid 70s.
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Miramax
As a relative newcomer (though the occasional release is
found back to the late 70s), the studio is largely absent from the categories.
One Sheets are made for every title. In
accordance with recent trends, occasionally multiple styles (as the elaborate
series of "Jackie Brown" teasers) are made.
Presskits: For the prestigious product they have
been putting out for the last decade, Miramax still frequently takes the
low-budget route presskit-wise. Stapled press release notes often are the
only accompaniment to their stills and slides.
No other sizes for domestic release are known,
even for the earlier titles, which were usually limited release.
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New Line
Another relatively new studio in the grand scheme, New
Line has been around since the 1970s, earlier releases were along art or
exploitation lines, and did not have a wide variety of paper.
One Sheets made for every title. In recent
years, advances have surfaced for hotter titles and franchises.
Presskits: Since emerging
as a major studio in recent years, New Line has released some attractive kits
for bigger product in the last several years. They can still surprise,
however, by issuing big-ticket product such as "Magnolia" in a generic
studio folder. The output, folderwise, seems about half and half, but the
inside contents are usually on the full side.
No other sizes are known domestically for New
Line product.
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Paramount
Another of Hollywood's longest running, still going
strong. Paper over the years has been some of the stronger of various
eras.
One Sheets have been produced for all
titles. Multiple styles and advances are fairly regular.
Inserts and Half Sheets were produced until
1983-4. A and B style half sheets were frequent in the earlier years
through the early 60s.
Lobby Sets were always 8 sets. After the
30s, Paramount ceased producing Title Cards, leaving many later Paramount
classics from the golden ages of TC's without one.
Window Cards were made through the early 70s.
Pressbooks were usually full of information and
exploitation ideas.
Presskits were issued using
a gold logo folder with simply printed title in the 70s, and branched out with
the trend to include title logo or poster art on most of their releases
thereafter.
Large paper was available for most titles;
Paramount was one of the last studios to produce 3 sheets into the mid to late
70s for some of their releases.
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RKO
A major player in the early days of Hollywood; many
beloved classics bear their mark. Largely dissolved in the 50s, with some
latter day low budget product released through Universal.
One Sheets were made for all titles. Often
great artwork for some of their classics, and then-B, now classic noir and
horror titles.
Inserts, Half Sheets and Window Cards were made
throughout their run, with A and B style half sheets for most titles.
Lobby Sets were usually beautiful 8 card jobs,
with Title Cards and border art prominent for almost all.
Pressbooks were made for all releases. No
known presskits at this time.
Large paper existed in 3 and 6 sheet form, with
some 40x60s.
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20th Century Fox
Another of the Hollywood staples, still a major player
today.
One Sheets were made for all titles.
Multiple styles and advances were made for many of them.
Inserts and Half Sheets were produced until the
last of them disappeared in 1985; Prizzi's Honor and Commando from that year are
two of the last known to exist.
Lobby Sets were produced in sets of 8, with Title
Cards up until the late 1950s. By 1961, none of their releases had a Title
Card.
Window Cards were made throughout the early 70s.
Pressbooks were often deluxe issues, but economy
issues were prevalent in later years.
Presskits: In recent years, the studio has been the
current leader in creative presskit design, was one of the first to feature
poster or logo art on their folders during the 70s when most other studios were
still using generic folders or simply printed titles.
Large paper was produced on all titles, with 3
sheets continuing into the mid 70s for some films.
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United Artists
One of the oldest studios, with some of the biggest
classic hits, it has shared an erratic recent history with MGM (with whom it has
been on-again, off-again affiliated as a releasing company.) Recent years
saw the track record grim, though with a few big hits, including the resurgence
of Bond after a dry spell. The last couple of years have seen it lean
independently with a slant toward art and independent projects.
One Sheets were made for every title.
Advances and multiple styles were frequent in the 1970s. In the 60s
and 70s, some beautiful art was created, often for their low budget product.
Inserts and Half Sheets existed until the mid
80s. One of the last inserts to appear was their Cat's Eye in 1985.
Lobby Sets were made in sets of 8 up until the
mid 80s. Title cards ceased to appear in the early 1960s, with The
Magnificent Seven being one of the last.
Pressbooks were bigger in earlier years than
later; they were among the last to produced traditional print pressbooks in
82-3.
Presskits saw UA as
forerunners of artwork or poster folder covers, and almost all of their releases
through the years have featured it. Older kits' press releases often
printed with production letterhead and nice images on front.
Large paper was prominent in its regular eras,
with 3 sheets largely disappearing from UA runs in the very early 70s (though a
few did surface later.)
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Universal
Another of the longest running studios, and one of the
majors today. Universal horror is some of the most hotly sought of all
movie paper, and classics proliferated all eras, though in the 40s through the
60s especially, they tended toward economical film budgets. Today, the
most expensive the paper is often found on the cheapest to then produce.
One Sheets were made for every title, and up
until the mid 50s were often some of the most beautiful. The noted artist
Reynold Brown created many memorable images, and many of his contemporaries made
similarly strong contributions. During the period from late 1976 to early
1980, Universal did not issue through National Screen and had limited types of
paper available for their films.
Inserts and Half Sheets were made for almost all
titles through the early 70s. During the previously mentioned 76-80
period, half sizes were not made. Inserts resurfaced again briefly in
early 80, with The Blues Brothers and a few others throughout the early to mid
decade. Half Sheets thus ceased to exist for Universal in late 76.
Lobby Sets were sets of 8 until the 76-80 change;
for that period sets of 4 were produced. They returned to 8 in 80 until
they ceased to appear domestically after 1984.
Window Cards were produced up until the very
early 70s.
Pressbooks were made up until the early 80s; the
last ten years of their production were small 8x11 stapled format.
Presskits used the format of folders with their
studio logo and simply printed block titles throughout most of the 70s.
Later years saw the inclusion of poster art on the folders of most of their
releases.
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Walt Disney
(Also includes Touchstone and Hollywood releases from the
late 80s on; One Sheets and Presskits only apply to these newer studios.)
Some of the most sought after paper is original
Disney classics, including the early animation shorts. The studio produced
a combination of original animated and live action family classics through the
years, with several reissues on much of that output. In later years,
Touchstone and Hollywood existed to give them a presence in the general release
trade, without loaning the actual Disney name to non-family product.
One Sheets were produced for all titles.
Advances and different styles exist for many titles, along with the previously
mentioned reissues.
Inserts and Half Sheets were produced for all
releases through the early 80s. 1984 saw the last of the half sizes from
Disney.
Lobby Cards were produced in sets of 8; sometimes
the odd issue and reissue from the 60s on had a few more or less cards.
Title cards were made for many releases into the late 70s, long after the other
studios had abandoned the format.
Window Cards were made through the early 70s.
Pressbooks were always a big affair, with lots of
promotional and merchandising information.
Presskits both for Disney's
own originals and subsequent "adult" divisions, Touchstone and
Hollywood, could be counted on for some nice items. Poster art is found on
most of their output in the last decade or more, save for some lower-budgeted
acquisitions.
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Warner Bros.
A long running and enduring studio, home to some of the
alltime hits and franchises.
One Sheets were made for all titles.
Advances and multiple styles are often seen.
Inserts were produced up until the end of 1984,
with "City Heat" being their farewell to the format.
Half Sheets had stopped appearing for WB titles
by the end of the 1970s.
Lobby Sets were always sets of 8. Nice
border art appeared until the early 80s, when simple bottom border title logo
art took over. WB continued making domestic lobbies through 1984.
Window Cards were seen up until the early 70s.
Large paper was made for almost all releases,
with 40x60s lasting through the 84 cutoff, and some later than usual 3 and 6
sheets in the mid 70s.
Pressbooks were usually full of information and
promos. The last appeared in 1980-81.
Presskits made use of a
generic orange folder with the WB logo through most of the 70's, branching into
title logos and full fledged poster art. However, in the last few years,
they were still occasionally using a generic white folder with the WB logo,
often for low-budget material. A flurry of creativity in the late 90s saw
some interesting tri-fold items, but they have traditionally stayed with a
one-pocket design housing stills and press info on one side.
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Other studios will be added as researched; the majority of those active today
have only a one sheet and usually a presskit available.
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